Project Overview

CFK Consultancy developed a campaign for Lina’s & Dina’s nutrition consultancy app in Kuwait, built around the insight that everyone has an opinion about food. In a world of conflicting advice from friends, influencers and diet trends, the campaign playfully challenged the “self-proclaimed nutrition expert” culture and highlighted the confusion it creates. By contrasting everyday nutrition noise with expert-led, personalised guidance, the campaign positioned the app as the clear, credible and reliable partner for people looking to make smarter food choices with confidence.