Project Overview

For Express PRO, we led a complete transformation of the brand's social media presence, developing a fresh and cohesive visual identity that aligned with its positioning and business objectives. We redesigned the overall look and feel across all social platforms, creating a modern, consistent, and recognizable digital presence. To ensure long-term brand consistency, we also developed a comprehensive Social Media Brand Guidebook covering visual direction, content structure, typography, color palette, and creative guidelines. Beyond branding, we planned, designed, and managed high-performing social media campaigns and performance-driven advertising that increased engagement, strengthened brand awareness, and generated qualified leads through conversion-focused creative and strategic media execution.